Black Like Me by John Howard Griffin
In "Black Like Me" by John Howard Griffin identifies how conflict management greatly changes after he undergoes a drastic lifestyle change to discover the truth of how people are categorized by their ...
Consumer Behaviour – Howard and Shiite Model and Nicosia Model
These different decision making models are approaches the problem of consumer decision making differently. The Engel-Koalas-Blackwell model is essentially a conscious problem solving and learning mode...